More Superior Wear is a clothing and apparel brand from London, England. The majority of our designs are printed using a method called DTG printing (direct to garment).
We use water-based inks that are injected into the fabric, allowing us to use a multitude of bright and vibrant colors. We also use sublimation printing for some of our garments.
The first MSW t-shirt was created in 1998 as more of a hobby, but it wasn't until 2019 that the brand really started to take form in a more major and professional way. Fast forward to post-1st lockdown in August 2020, and we were now selling worldwide, with a host of top collaborations and celebrity endorsements.
In 2022, we reopened after getting through the pandemic's 2nd lockdown, and we are stronger than ever. In 2023, we are focused on moving forward in the right direction. We have a number of collaborations, including with top artists/record labels and major fashion companies/fashion designers.
We like to think of ourselves as a forward-thinking streetwear clothing brand with high ethical values and high aspirations of becoming a household name in streetwear culture and fashion.
Our brand's motto is: "The world is our country, all mankind are our bredrins, and to do good is our religion."
Other brand motto's we use are: "God is the greatest, the devil is a liar," & "Say less, do more."
Ultimately, More Superior Wear is a collective of people joined by common interests and the appreciation of bespoke artwork, graphic design, fashion, and streetwear culture.
Peace and blessings to all who read this.